Kenya’s insurance landscape in 2025 is defined by digital transformation, improved service metrics, and increased customer awareness. As policyholders become more discerning and the Insurance Regulatory Authority (IRA) enforces performance transparency, it’s critical to evaluate insurance companies not just by name, but by facts.This blog presents the top-performing insurance companies in Kenya, evaluated by market share, innovation, financial health, claims service, and reputation. All data references credible sources such as the IRA Annual Reports (2023), NSE Performance Reports, and customer service indices. APA Insurance has been removed from our list based on recent complaints about service delivery.
Metrics Used to Determine Top Insurance Performers
- Market Share (IRA Annual Report 2023)
- Claims Settlement Efficiency (AKI Claims Statistics)
- Public Trust & NSE Performance (NSE Annual Results & Investor Reports)
- Technology Innovation (AKI Innovation Awards & Company Releases)
- Service Delivery & Customer Sentiment (Public Ratings & IRA Complaints Index)
1. Leading General Insurance Providers by Market Share (2023)
- Britam General Insurance – 8.2%
- CIC General Insurance – 8.4%
- GA Insurance – 8.1%
- Sanlam General Insurance – 6.5% (est.)
- Heritage Insurance – 4.9%
2. Pan-African Presence and Growth Leaders
- Jubilee Insurance: Strong regional footprint in Kenya, Uganda, Tanzania, Burundi, and Mauritius.
- Britam Holdings: Operations in 7 African countries including South Sudan and Rwanda.
- Sanlam Kenya: Backed by Sanlam Group (South Africa) with operations in 33+ countries across Africa.
🔗 Jubilee Holdings Annual Report 🔗 Sanlam Kenya Profile 🔗 Britam Investor Centre
3. Top Performers on the Nairobi Securities Exchange (NSE)
- Jubilee Holdings (JUB): Top-performing insurer on the NSE with consistent dividend payout and regional returns.
- Britam Holdings (BRIT): Strong investor interest and 97.5% growth in core earnings per share (EPS) in FY2023.
- CIC Insurance Group (CIC): Popular among retail investors for its cooperative backing.
- Sanlam Kenya (SLAM): Consistent dividend policy and recovery in share value in Q1–2025.
🔗 NSE Listed Companies 🔗 Britam NSE Data 🔗 CIC Group
4. Claims Settlement Track Record
Top companies known for fast and fair claims resolution:
- Jubilee Insurance – High scores for medical and group health claims.
- Britam – Strong reputation in digital claims management.
- Sanlam Kenya – Noted for claims turnaround improvements in Q4 2023.
🔗 AKI Claims Ratio Report 2023 🔗 IRA Complaints Index
5. Innovation and Product Excellence
- Britam: Bima Ya Mwananchi, micro-insurance for underserved groups.
- Sanlam Kenya: Advanced risk profiling and embedded insurance solutions.
- Jubilee Health: Wellness-linked insurance and telemedicine integration.
- CIC Insurance: Agricultural and climate-smart microinsurance.
- Absa Life Kenya: Strong in digital life insurance and bank assurance integration.
🔗 Britam Innovation 🔗 Sanlam Digital Services 🔗 Absa Life Assurance
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Leading General Insurance Providers by Market Share (2023)
When it comes to innovation and digital transformation, companies like:
- Absa Life – Seamlessly blends financial services and life insurance.
- Cannon Assurance – Advanced use of AI and digital platforms.
- Intra Africa – Focus on insurtech-driven inclusivity.
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Jubilee Health’s Telemedicine & Wellness Model
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CIC Microinsurance (Agricultural and Inclusive Innovation):
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Britam “Bima Ya Mwananchi” Product Launch
These players are reshaping the customer experience and widening insurance access to underserved markets.
Trusted Partnerships That Strengthen Your Coverage
At Dawit Insurance Agency, we believe trust is built on solid partnerships. That’s why we’ve built strong working relationships with some of the most reputable insurance companies in Kenya and the region, ensuring that our clients always receive reliable, competitive, and tailored solutions.
We are proud to work closely with:
Sanlam, Britam, CIC, Intra Africa, AAR & General, ICEA Lion, APA, Jubilee, Jubilee Allianz, Cannon, Heritage, Absa Life, and Madison.
These partnerships allow us to offer you a broad range of policies—from personal and health insurance to business and specialized covers—while also giving you the flexibility of choice, excellent service, and responsive claims handling.
Dawit Insurance Agency : Championing Innovation in Coverage
At Dawit Insurance, we go beyond selling policies. We innovate.
Take our Fariji Care Cover, for example—a product designed to provide financial comfort in times of grief. This unique policy provides funeral expense coverage with quick claims processing, giving families peace of mind when they need it most.
Whether you’re looking for general, health, education, or business insurance, we’re committed to helping you understand, access, and benefit from the right cover.
📞 Ready to Secure Your Future?
Reach out today to discover the best insurance solutions—backed by Kenya’s top providers and our client-first approach.Dawit Insurance Link Tree
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