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How Data Management Can Impact the Insurance Process

By August 2, 2022December 13th, 2023Business

Insurance processes have a reputation for being long, exhausting, and time-consuming. Between the long application times and the mountains of paperwork, it’s no wonder that so many people dread dealing with their insurance companies. 

Although, this should not be the case. With a system known as (UFFA) “Us it”, “Flag it”, “Fix it”, and “Add it”, insurance processes should be concise and easy to handle for everyone.  UFFA is a data management process that few insurance companies/agencies use to ensure they have clean data. 

And while the acronym may not be as catchy as some other options, the benefits of such data handling standards are clear. For customers, it offers a more streamlined and efficient claims process. And for insurance companies, data management could help reduce costs and improve customer satisfaction. Read on to find out more. 


  1. UFFA Data Handling Standard In the Insurance Process
    1. Use it.
    2. Flag it.
    3. Fix it.
    4. Add it.
  2. The benefits of using UFFA in insurance process management
  3. An actual example of UFFAs’ use in an insurance process
    1. The Risk Factor
    2. How to Prevent Loss from Risk:
  4. Wrap-up and conclusion

UFFA Data Handling Standard In the Insurance Process

The UFFA process helps insurance agencies manage their operations more effectively. It stands for “Use it, Flag it, Fix it, Add it.” 

Use it. 

The first step is to “use” the information that is available to the company. “Use it” refers to using data and feedback to identify areas of improvement. This step requires collecting data from various sources, such as customer surveys, claims, internal audits, policyholders, and other sources. 

Once they have collected the data, they analyze it to identify which areas need improvement.

Flag it. 

The second step is to “flag” any problems and inconsistencies. “Flag it” is all about setting priorities. Once areas of improvement have been identified, it is necessary to prioritize what needs addressing first. 

This step involves considering the impact of each issue and how long it will take to fix it. These problems can be anything from errors in the data to potential fraud.

Fix it. 

The third step is to “fix” the flagged problems and inconsistencies. “Fix it” is where the actual work of improvement occurs. Once priorities have been established, insurers can implement solutions to address the issues. 

This may involve corrective action by the company, such as changing its procedures or training its employees. 

Add it. 

Finally, the fourth step is to “add” any new information that is needed. “Add it” ensures that improvements are sustainable by incorporating them into standard operating procedures. This step may involve updating policies and procedures or creating new ones. 

It is also essential to monitor the changes’ results to ensure they have the desired effect. 

Insurance agencies can improve their operations by following these four steps and better serving their customers.

The Benefits of Using Insurance Data Process Management Systems

For Customers, 

The most significant benefit of DMP (data management processes) is that it provides a more efficient and streamlined claims process. Insurance agencies can fix the most pressing issues by using data to identify and prioritize problems. This can help reduce the time it takes to process claims and improve customer satisfaction

For Insurance Companies/Agencies, 

Better data management standards can help reduce costs by identifying and addressing errors and problems early on. By flagging potential fraud, for example, insurers can avoid paying out on fraudulent claims. And by adding improvements to standard operating procedures, they can ensure sustainable changes. 

In summary, data handling processes such as the UFFA helps insurance agencies improve customer service, reduce costs, and streamline operations. If you’re an insurance company/agency looking to improve your performance, consider trying them.

An actual example of Data Management Processes (DMP) in an insurance process

The Risk Factor

The pandemic has forced insurers to digitize their operations and adopt remote working models rapidly. As a result, insurance companies face significant customer acquisition, claims processing, and fraud detection opportunities. 

In the insurance industry, data is everything. The more accurate and up-to-date your data is, the better your chances of being proficient. 

However, collecting and maintaining accurate data can be challenging, particularly regarding insurance claims. Claims data is often spread across multiple systems, making it difficult to track and update. 

How to Prevent Loss from Data Management Risk:

Some insurance agencies use a data management standard to ensure proper data handling. A good example is the “UFFA” – “use it, flag it, fix it, add it” – framework, which allows them to address dirty data. 

Under this process, the agency enters all claims data into a central database. This way, they can flag and correct all duplicates. 

Besides that, this data handling framework enables them to add new information as it becomes available. Therefore, it helps ensure that the insurer accurately tracks all claims and updates them in a single system. Ken Kairu phrases it as having a “standardized data model.”

So, by using data management processes, teams can capture data more accurately and prevent duplicated information. It not only saves time and improves efficiencies, but it also helps to increase customer satisfaction. 

In addition, using UFFA allows insurance agencies to identify areas where they may require additional training or process improvements. As a result, the insurance company saves money and improves its claims processes. 


The insurance industry is fiercely competitive, with insurance agencies always looking for ways to improve customer experience. 

One way they’re doing this is by digitizing and automating their operations. This allows them to expand their businesses across geographical barriers and stay globally competitive. With ever-evolving requirements, business scenarios, and statutory mandates, insurers are always looking for potential BMP (Best Management Practice) solutions that can help them digitally transform their businesses. 

UFFA “Use it, Flag it, Fix it” is one solution that helps insurers stay competitive and provide their customers with the best possible experience. Insurers can flag potential problems early on, fix them before they become more significant, and provide a better overall customer experience.



This article is written and published by Dawit Insurance Agency Limited.